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Lego Friends – for the girls

December 21, 2011

Interesting article about how Lego is bringing a line out called Lego Friends that is aimed at girls aged 5 and up.  Previously, Lego solely focused on “boy interests”.  Now they want to “reach the other 50 percent of the world’s children.”  New colors, 29 new mini-figures of girls of different nationalities, and model backdrops that include such things as a salon, a horse academy, a veterinary clinic, and a café. 

Image

http://www.businessweek.com/magazine/lego-is-for-girls-12142011.html?chan=magazine+channel_top+stories#

What do you think about this?  Is this great news for girls, that it might encourage them to build and create more? 

These toys won’t be out until after the holidays in the US, and roll out on Dec 26th in the U.K. but should be on the shelves already in France.

Happy holidays everyone!

9 Comments leave one →
  1. October 27, 2012 8:21 pm

    Hey, good news, one of the Lego girls is now a pilot! http://shop.lego.com/en-US/Heartlake-Flying-Club-3063?p=3063

    • lovenstars permalink
      October 27, 2012 8:31 pm

      Alright! A seaplane! 🙂

  2. September 26, 2012 11:04 am

    A hospital would have been excellent, much better than a salon, in my opinion. Part of the idea was that the Lego girls all live in the same town & are friends, so I doubt the archaeological dig & space station would have worked, but a museum would have been awesome. And a horse academy would only be familiar to rich kids or farm kids, so maybe a zoo would have been better. We should all write to Lego.

  3. sutari permalink
    December 22, 2011 3:43 pm

    “a salon, a horse academy, a veterinary clinic, and a café”. Sheesh. Glad to see someone else has seen a chemistry set. How about a hospital, a school, an archaeological dig, a museum, the space station? My girls happily play with the bold colored ones and enjoyed one of the movie themed ones (can’t remember…. some desert thing with ancient mystics and stuff…).

  4. December 22, 2011 5:47 am

    Nice to have new colours – but hope the new backdrops aren’t too “barbie”. My daughters (8 & 5) have pastel girls lego and the traditional stuff and play with both equally – not sure they differentiate them to be honest? More characters would be good – but only if they aren’t too stereotypical…

  5. December 21, 2011 1:45 pm

    The first pic I saw of this had a robot & chemistry set with the Lego girl. I think this is a good thing.

Trackbacks

  1. Lego ladies! | Women in Planetary Science: Female Scientists on Careers, Research, Space Science, and Work/Life Balance
  2. Black Friday Note: 6-year-old girl stands up for anti-sexism in toys, plus some fun STEM-inspired gift ideas « Women in Planetary Science: Female Scientists on Careers, Research, Space Science, and Work/Life Balance

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