Lego Friends – for the girls
Interesting article about how Lego is bringing a line out called Lego Friends that is aimed at girls aged 5 and up. Previously, Lego solely focused on “boy interests”. Now they want to “reach the other 50 percent of the world’s children.” New colors, 29 new mini-figures of girls of different nationalities, and model backdrops that include such things as a salon, a horse academy, a veterinary clinic, and a café.
What do you think about this? Is this great news for girls, that it might encourage them to build and create more?
These toys won’t be out until after the holidays in the US, and roll out on Dec 26th in the U.K. but should be on the shelves already in France.
Happy holidays everyone!